EMOTION MAPS + REAL ESTATE
Location, location, location as we all know is real estate rule number one. Then came Louise Sunshine who said, "I think so much about real estate today is about lifestyle, not about bricks and mortar."
Well for a new spoon in the soup, maybe someone ought to go speak with Scott Smith, a futurist with Social Technologies, a futures research firm. Smith's blog Smartspace, brings to our attention, Emotion Maps, a research project being done by Christian Nold, a London based artist. Nold combines a GPS meter with a Galvanic Skin Response sensor to map out an emotional response to a location.
Perhaps this would be a good tool for the focus groups that developers sometimes employ when planning their new constructions and conversion projects?
Contraire to what's being claimed by many of those intimately involved in the selling of these new conversions, when a certain hot broker throws a party for other brokers to bring their buyers to come see the new super luxe property he is representing, this suggests that he must not be selling out even with accommodating midnight appointments. Perhaps Smith and Nold could put their creative heads together and come up with some irresistable new gizmos to get the job done.
The map reproduced here from Smith's Smartspace blog is of London's Kensington borough, "full of money, advertising and luxury."
Jump here for Smartspace and here for Christian Nold.
posted by Downtown Pearl at 6:45 PM
1 Comments:
Thanks for the tip of the hat. This is exactly the kind of application I thought of when I first saw Emotion Maps. Developers and marketers could gain some very interesting data on how their chosen locations "feel" to users at ground level. Is this new condo development in an area that people are more concerned to walk around in? Will my nightclub die because people don't want to hang around in this neighborhood?
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